E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus 🤖, ahead of the start of its festive sale event 🎉. Rufus enables natural language interactions within the Amazon app, making it easy to ask product-related questions, get recommendations, or compare products, the company said. 🛒✨

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"Whether typing or speaking, customers can now enjoy a more intuitive shopping experience 🛍️, further enhanced by AI-powered tools like personalised recommendations and Alexa for seamless shopping assistance," said Saurabh Srivastava, Vice President, Categories, Amazon India. 📱💬

Amazon has also introduced AI-Generated Review Highlights 📊, which use Generative AI to provide concise summaries of customer reviews. This feature gives customers quick insights into product sentiment and key attributes, allowing them to make more informed decisions with ease. 🌟🤓

Customers can navigate specific product attributes, such as 'ease of use,' by tapping on relevant highlights, saving them the effort of sifting through multiple reviews. 🕵️‍♂️🔍

The Amazon Great Indian Festival 🎊 is set to start on September 27, 2024, with a 24-hour early access for Prime members ⏰. In addition to deals by brands, Amazon is offering almost 25,000 new launches 🚀 from top brands across electronics, mobile phones, TV, appliances, fashion, healthcare, and other categories, Srivastava added.

Earlier this week, Amazon India announced the launch of three new fulfillment centers in Delhi NCR, Guwahati, and Patna 🏢📦.

"With Rufus and AI-Generated Review Highlights, shopping on Amazon is set to become more streamlined and personalized than ever!" - Amazon India 🛒💖

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Get ready for a festive shopping experience like no other! 🎊🛍️