At the Meta Connect 2024 developer conference in Menlo Park on Wednesday, Meta 🌐 unveiled its latest feature, expanding AI-powered business chatbots to brands on WhatsApp and Messenger through click-to-message ads. 📱💬 

Businesses can now create ad-embedded chatbots capable of engaging customers, offering support, and even facilitating orders, Meta announced. "From answering common customer questions to discussing products and finalizing a purchase, these business AIs can help companies connect with more customers and increase sales," the company said in a blog post shared with TechCrunch. 💼🛍️ 

Meta continues to integrate AI into its ad products. Back in May, the company introduced AI-generated ad images and alternate headlines, further optimizing advertising strategies. By June, Meta began testing AI-powered customer support on WhatsApp, automating responses to frequently asked questions.

Meta claims that over a million advertisers have embraced its AI tools, with 15 million ads created just last month alone. 🚀

AI-driven ads are reportedly boosting click-through rates. However, there’s some indication that customers may not fully embrace chatbot ads. A survey commissioned by Callvu, a customer experience platform, found that the majority of people prefer waiting at least a minute to speak with a live agent rather than interact instantly with AI chatbots. This suggests that while AI ads might enhance engagement, businesses should tread carefully to avoid alienating potential customers. ⚠️

Curious how AI chatbots can elevate your business? 👉 Book a discovery call with ClosedChats AI today to learn how AI can transform your customer interactions! 📞💬