Entertainment studio Lionsgate 🎥, known for blockbuster franchises like *The Hunger Games* and *John Wick*, has announced an exciting partnership with AI company Runway to train a new AI model on their extensive film and TV archive. The collaboration is set to revolutionize content creation through AI-driven solutions, the company shared. 🎬

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"Runway… will help us utilize AI to develop cutting-edge, capital-efficient content creation opportunities," said Michael Burns, Vice Chair of Lionsgate. The technology will empower Lionsgate to leverage AI in future productions, offering new possibilities for creative storytelling. 🎥✨

Despite the potential advantages, this collaboration has sparked controversy. Concerns over AI's role in the creative industry have been at the center of debates, especially following the 2023 Hollywood actor's strike, where job displacement in film production was a key issue. 😬

Writer and producer Helen Delzany voiced concerns: "We're already seeing a lot of job loss in the creative industries, that is only going to get worse. But the greater tragedy is how stale film and entertainment may become." 😔🎭

Similarly, actor Alexander Chard took to X (formerly Twitter), saying, "Our words, performances, and direction are merely to feed the machine until we’re no longer needed." Others on the platform criticized the partnership as "vile" and "disgusting." 💻

However, not all reactions were negative. Producer PJ Acetturo, CEO of an AI entertainment company, hailed it as an "amazing" innovation, seeing it as an opportunity to bridge the worlds of AI and film production. 🎥

In response to concerns, Runway’s co-founder and CEO, Cristóbal Valenzuela, emphasized that AI is a tool meant to assist, not replace: "AI can significantly accelerate one’s progress through creative challenges… by helping to solve specific tasks, not by replacing entire jobs. Artists are always in control of their tools." 🎨💻

The controversy surrounding AI in entertainment isn’t new. Artist Karla Ortiz reminded followers on X that Runway is currently facing a lawsuit over potential copyright infringement, with a US judge recently ruling that the company may have illegally used images for AI training. 🎨⚖️

AI's role in the creative industry remains a hot topic, especially after a London cinema dropped an AI-written film in June due to public backlash. As AI continues to reshape industries, the future of creative collaboration remains uncertain. 🧠💡

"AI in film is a double-edged sword – but its potential to transform content creation is undeniable." - Runway 🎬💻

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Get ready to witness how AI is transforming the entertainment world! 🎬🎥